At DOGS FIRST everything starts with a simple, straightforward belief: dogs' comfort and well-being come first.

Our products are designed around what dogs really need, and never distracted by human trends expectations.

Our Formula Philosophy

Fragrance-Free by Design

Dogs experience scents far more intensely than we do. That’s why our formulations are free from perfumes. We aim for a calm and more comfortable bathing experience that respects your dog’s sensitive nose.

Gentle, Balanced Formulations

A dog’s skin deserves products developed specifically for its biology. Our pH-balanced, mild formulas are engineered to be kind to the skin and coat, ensuring comfort during and after every bath. 

Effective, Purposeful Ingredients

We use active ingredients chosen for their proven ability to support skin health. We even tell you the levels of the key ingredients, so you can see we're serious about the science behind them.

Responsible and Respectful

Care goes beyond the dog. Our products are biodegradable, vegan, and never tested on animals. We make choices that are good for your dog and considerate of the world they live in.

 

The Dogs First Difference

Developed and produced in Zurich, Switzerland, our products are created by experienced cosmetic scientists committed to dogs' comfort. Our approach blends science-backed ingredients with a deep respect for dogs’ natural needs, resulting in products that simply make sense.

DOGS FIRST is about giving your dog what they genuinely need — nothing more, nothing less. A straightforward, dog-first approach to grooming that supports their health, comfort, and everyday wellbeing.